We are former founders and CEOs, buying and partnering with founder-led outdoor services companies, starting in Texas and across the Sun Belt.
Our partners have spent their careers running and scaling service businesses, sitting between the field and the boardroom. We pair institutional discipline with real operating experience.
We anchor with founder-led businesses, scale through disciplined M&A, and layer in the operating infrastructure most companies never get to build.
Figures reflect the combined career experience of our partners prior to Prime Catalyst, not the performance of any Prime Catalyst investment.
Our first platform is a regional outdoor services business: landscape maintenance and the recurring services that surround it.
Outdoor services is large, fragmented, and recurring. Roughly 690,000 operators serve the U.S. market and no player holds more than about 3% of it: a long runway for consolidation, in a category our partners have spent their careers inside.
We anchor a respected founder-led business, add complementary companies with conviction rather than volume, then layer in the operating infrastructure. Our approach section covers each step in detail.
Founder-led outdoor services companies where the owner wants a partner for the next chapter rather than an exit into a spreadsheet. Meaningful founder rollover is welcome and usually preferred.
Maintenance and seasonal services recur by definition. This is non-discretionary work that gets done in good years and lean ones alike.
Geographic density compounds advantages in routing, procurement, recruiting, and back office. The gains show up in the field, not just the model.
Most operators in this industry still run on paper. Robotics, AI, and real operating software are arriving. We treat them as upside, never as the thesis.
Protect your reputation, culture, and team, with a transition built around what you've built.
The infrastructure, tools, and support to scale, without losing what makes the business work.
Our advisor Eric Bruss spent his career running the landscape business his family founded in 1952, then sold it to a private-equity-backed buyer.
Start with a respected, founder-led landscape business and protect what makes it special — reputation, culture, and customer trust.
Bolt on complementary businesses with conviction, not volume. Density drives margin; the right add-ons drive durability.
Unified back office, route optimization, recruiting at scale, and the automation tools reshaping this industry.
What we offer is different. We are operators, not a corporate development team. One of us sold his own family’s landscape business to a private-equity-backed buyer and knows exactly how that process feels from your side of it. Our managing partners have founded, scaled, partnered with private equity and successfully exited multiple businesses in their careers. We buy fewer businesses and we stay closer to them. If what you want is a partner for the next stage, a say in how it goes, and a buyer who knows the difference between a route sheet and a spreadsheet, that is the conversation we are built for.
Eric Bruss spent his career running the landscape business his family founded in 1952. He sold it to a private- quity-backed buyer, years before Prime Catalyst existed and to a firm with no connection to us. He knows what the process feels like from the side o the table you are sitting on, and that perspective shapes how we run every conversation.
Whether you own a business you’ve spent a career building, run one you’d like to grow faster, or simply want to compare notes on the industry, we’d welcome the conversation.
✓ Confidential introductory call
✓ Straight answer on fit
Usually within one week.
Green-industry executive who has built and sold companies in this space and run tech-enabled service businesses through PE-backed growth and exit.
Founder/CEO and multi-unit operator who built a 13-state, 140+ location, 1,200+ employee services platform to a successful PE exit.
Career landscape operator who ran the business his family founded in 1952 and sold it to a private-equity-backed buyer. He has been on the seller's side of this exact process.
Sarah Gasch is a finance and operations leader with more than 25 years of experience across public and private organizations.
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